How to Make Money on Pinterest (2025 Guide)
Have you ever wondered if those dreamy, aesthetic boards could actually turn into a real income? Spoiler: They absolutely can – and it’s easier than you think in 2025.
Pinterest isn’t just a platform for home decor ideas and recipes anymore. It has quietly become a powerhouse for passive income, especially for women who want to make extra money while juggling busy lives.
Whether you’re a creative soul, a savvy shopper, or just love sharing beautiful things, there’s a way for you to monetize your Pinterest time. The best part? You don’t even need a massive following or a blog to start.
In this guide, we’ll explore proven strategies to help you turn your scroll time into cash time. And yes, I’ll share real examples, the best-kept secrets, and the exact steps you can take today.
Ready to finally make Pinterest pay you back for all those hours of pinning? Let’s jump in!
Understanding Pinterest as a visual search engine
If you’re still thinking of Pinterest as just another social media app, it’s time for a mindset shift. Pinterest is actually a visual search engine, and that changes everything about how you can make money with it.
Unlike platforms like Instagram or TikTok that focus heavily on followers and engagement, Pinterest works more like Google. It’s all about discoverability and intent.
In fact, as of 2025:
- 463 million people actively use Pinterest every month.
- 85% of weekly users have made a purchase based on a pin they saw.
- 97% of Pinterest searches are unbranded, meaning users are open to discovering new products and creators.
This makes Pinterest the perfect platform for small businesses, new creators, and anyone looking to monetize without a massive following. Your content doesn’t have to compete with celebrity influencers. It just needs to show up when people are searching for answers.
So, what makes Pinterest users different?
- They arrive on the platform ready to take action.
- They’re often in the planning or purchasing phase, whether it’s for home décor, fashion, or lifestyle changes.
- They prefer fresh ideas and undiscovered brands over mainstream options.
That’s why learning how to optimize your pins for search is crucial. By using the right keywords, designing eye-catching pins, and linking to helpful resources, you can create content that brings in traffic and income for months or even years.
💡Pro Tip: Add keywords directly into your pin titles, descriptions, and even your image file names before uploading. This small step can seriously boost your visibility!
Make money on Pinterest with a blog
If Pinterest is where inspiration begins, then a blog is the cozy home where all those ideas live. Think of your blog as the place people come back to after they discover your pins – it’s where you can share more of your story, offer real value, and start earning in a way that feels sustainable.
💡 Pro Tip: If you don’t already have hosting, I recommend Hostinger. It’s budget-friendly, beginner-friendly, and perfect if you’re just starting your first blog.
When I first started using Pinterest, I honestly thought pinning pretty photos was enough. I pinned everything from my site and then waited for the traffic to roll in.
Spoiler alert: it didn’t.
My images looked gorgeous on Instagram, but on Pinterest? They just sat there.
I spent hours perfecting my blog content and running around in circles worrying and doubting everything I was doing. Honestly, I was overwhelmed because everything was new and I had no one in my circle that had succeeded at something like this… I know no one actually believed I’d succeed and I was devastated.
So I knew I had to look somewhere for guidance. I needed to come up with a strategy and start treating this as an actual business rather than something to casually work on during my off hours.
That’s when I found Pinteresting Strategies. Carly (the creator) explains Pinterest in such a simple, beginner-friendly way that it finally “clicked” for me. I stopped feeling like I was guessing and started using a method that actually worked – even without a big audience.
I really cannot recommend the course enough. I know if you’re reading this you’re probably struggling with your finances in one way or another and trust me girl, how I know that feeling!
The internet is an overwhelming place and there’s many ways you can make income. What’s important is to stay on track, be consistent and commit to a strategy for a minimum of 60 days.
The difficult thing is committing to something you have no trust or experience in. If you’re feeling this way, believe me – investing a bit upfront for a solid foundation is key.
I used to be hesitant spending money on things that didn’t bring me instant satisfaction or profit, but honestly I only started seeing results when I invested in the course.
You won’t regret it!
Now I know you’ll think I’m biased but I truly believe that if you’re serious about making money on Pinterest, starting a blog is the smartest step. It gives all of those pins a home and makes it easy to monetize your traffic in different ways – from affiliate links to ads and even digital products.